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The Future of Mobile | Apple, Google and Microsoft

We all know that there is no company in the world that can create buzz like Apple. Fortunately, they follow it up by releasing products that are revolutionary. Apple typically doesn’t wait around to ask their customers what they want. Instead, they dictate what their customers will get. Needless to say, this theory would fail miserably at any Business School. Steve Jobs has famously said, “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

While it is impossible to predict what’s in store (long-term) for the mobile marketplace, the next 6 months are shaping up for some pretty exciting times. Microsoft, Apple and Google are expected to battle it out:

Windows 8: Over the past week or so, the buzz has been centered around Microsoft Windows 8. With a sexy social-media-friendly UX, Microsoft fully expects to re-capture some of its lost glory (and market share) back from Apple on mobile and touch-friendly devices. In the past, Microsoft has masterfully catered to developers. This could be its ticket to building its own app store for Windows 8. Besides, in spite of a plethora of cloud-based copycats, Microsoft office remains unsurpassed as a productivity suite. Microsoft promises a revolutionary touch-capable MS Office experience on Windows 8.

Jelly Bean and Ice Cream Sandwich: We all know that Android is taking off. Unfortunately, version control and version fragmentation remain serious issues with Android. For example, an Android user who is using version 2.1 may not be able to use apps written on version 2.2. Worse yet, some devices don’t have a smooth upgrade path. Google plans to resolve these issues with its imminent release of Ice Cream Sandwich (due out in October). Lately, Google has tempered its expectations with a somewhat non-committal announcement of Android Jelly Bean. The message Google has sent out is somewhat vague as to whether all its fragmentation issues will be resolved.

iPhone 5: Are you old enough to remember the frenzy around Windows 95 back in the previous century? The buzz that Apple has created for iPhone 5 exceeds the Windows 95 buzz. It is sure to be a hit although we are afraid that it may not be a significant upgrade from the iPhone 4 to justify all the buzz. We hope we are wrong!

With all the platforms and devices coming out in the next 2 to 6 months, the future of mobile is BRIGHT. We are afraid for RIM (BlackBerry); and it looks like WebOS (HP) is almost dead (although, there are some rumors of HTC purchasing WebOS as of this writing).

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