Short for Quick Response code, a QR code is a 2-dimensional “barcode” designed to be read by camera-ready mobile devices. Originally developed in Japan by Denso Wave (a subsidiary of Toyota), it was originally designed to track vehicle parts in the manufacturing process. Now, the uses for it have expanded to navigating to URLs, vCards, emails and even personal messages.
While the mobiFriendly platform comes built in with QR code creation (see screenshot above) that points directly to a mobile site, there are large multi-national organizations who have implemented QR codes that point to a desktop site (believe it or not, some are even FLASH-based).
We are in the process of creating a Wall of Fame and a Wall of Shame for good and bad uses of QR codes. If your company makes it to the Wall of Shame, you ought to FIRE your agency and call us (yes, we mean it).