2012 was a big year for South Korea’s tech giant, Samsung, and 2013 is beginning to prove business is only going up. Last year, Samsung sold 215 million smartphones – that number is expected to increase to 290 million in 2013. Some analysts believe that this number may even be larger – anywhere from the 320 to 390 million.
What does this mean for Samsung?
Other than increased revenue, they will be switching spots with Nokia and become the number 1 mobile handset provider with 29% of the world’s shipments. Nokia’s market share will have dropped 6% by accounting for 24% of shipments.
Another big accomplishment for Samsung is that they have taken the #3 spot in the Boston Consulting Group’s List of the World’s Most Innovative Company Rankings. This not only brings them up 8 spots from their last ranking but also puts them neck-and-neck with the likes of Apple and Google.
As I shared with you in our last blog, in 2012, Samsung did not account for much of the device traffic our platform sees day-in and day-out, powering over 2000 websites worldwide. However, I believe our statistics will see a great change in the upcoming year. We look forward to see what Samsung has in-store for the future.