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Mobile Search Trends

It is no secret that mobile is growing. With its growth, search engines like Google and Bing are getting increasingly more sophisticated serving users exactly what they are looking while performing searches from mobile devices. Here are a few interesting facts and figures that may help you shape your SEO and PPC tactics:

  • A recent Pew survey indicates that 35% of Americans own smartphones. You do the math; the population of the US is north of 300 million.
  • Not only is the smartphone market surging, but data usage on spartphones is also surging. From 2009 to 2010, average smartphone data usage doubled!
  • Mobile searches have higher traffic on evenings and weekends (this is exactly the opposite of desktop searches).
  • About 50% of mobile searches have local intent. Of all mobile searches, 29% are related to food and restaurants, 16% are related to automobiles and 15% are related to consumer products.
  • More than 70% of tasks performed as a result of mobile searches happen within an hour of the search. Customers on mobile take immediate action.
  • Mobile coupons are on the move. About 5% of mobile users are currently redeeming mobile coupons but 50% have expressed intent and want more sophisticated mobile coupons.
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14358 N Frank Lloyd Wright Blvd. Suite 15
Scottsdale, Arizona 85260
Phone: 480.614.9000

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