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Mobile March Madness


The March Madness buzz is still going strong. Favorites have been chosen and brackets have been broken. MBA@UNC has put together this info-graphic below to break down the business of the Madness. A point I found interesting about this information is that last year, 69% of consumers used their mobile devices while watching the NCAA Tournament and 26% used their mobile devices as their main viewing source. Consumers are now more mobile than ever during the tournament by not only streaming the games but also checking scores and brackets while watching news and highlights.


Info-graphic Courtesy of MBA@UNC


Have you used your mobile device to make the most out of March Madness? If so, let us know what you used it for in the comments below!

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