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iOS Breaking away from Google Maps

It’s no secret that Apple and Google (Android) are not fond of each other. Steve Jobs actually threatened “to go thermonuclear” on Android due to their alleged copying of iOS.

Another fact that could attribute to Apple wanting to cut ties with Google? According to reports by iMore, Google may make four times the ad revenue off of their use in iOS than they do from their own Android platform!

Apple has already started to break from Google in the search arena. Most iPhone 4S users conduct their searching through Siri, and not through typing out a query into Google.com. The next thing to go is Google Maps.

iOS6 is reported to have a new built-in maps app that will be announced at Apple’s WWDC in June. Instead of using Google maps, Apple has developed its own 3D, in-house mapping database after acquiring 3 mapping software companies between 2011 and 2009 (Placebase, C3 Technologies, and Poly9). The image at the beginning of the blog is from C3 and was created using “previously classified image processing technology… automated software and advanced algorithms… to rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images.” Sounds fancy, no?

If all of this speculation is correct, Apple will have a new mapping app that is more detailed, gathered without personal information, and that will probably run smoother than Google’s maps. The only issue would be performance on older mobile devices that may not be able to handle the large amount of image data. If Apple can monitor the processor speed of the requesting mobile device and stream a “thinner” version to older iPhones, they might just bypass this issue.

The good news about the Apple vs. Android war? We as consumers are going to benefit. All of these tech companies trying to rid themselves of Google’s services are becoming more innovative and offering better experiences for end users. Regardless of which side you’re cheering for, you’re on the winning team.

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