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Evolution of the Apple Logo

Apple Logos

Most large multinational companies go through a logo redesign once a decade (or so). Some logos are timeless and barely change (e.g. CocaCola). You are familiar with Apple’s shiny silver-gray 3D logo introduced in 1998, but how many of you remember the logo with Sir Isaac Newton sitting under a tree and an apple about to fall on his head? Look closely, and you will see the following phrase, “Newton…A Mind Forever Voyaging Through Strange Seas of Thought…Alone.”

The original logo lasted less than a year before Steve Jobs commissioned the famous rainbow Apple logo (with a bite). It is rumored that the bite is a play on words (pun) with the word byte; cute but corny. Also note that the colors are not the rainbow colors, and apparently, there was no real reason behind the sequence of colors (except that green had to be on top because of the leaf). This logo lasted a good 22 years (1976 to 1998).

In 1998, the Apple brand went through a revolution. This was because Steve Jobs returned to Apple in 1997. While the Apple bite logo was recognizable, it was redesigned with the sleek sheen logo that would go perfectly with the soon-to-be-released line of Apple products. There are still some old-fashioned Apple fans who love the rainbow logo, but what Apple has done after the re-emergence of Steve Jobs will be remembered for decades.

The new Apple logo goes perfectly with its metallic products. When Apple will tweak its logo again is anyone’s guess…

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