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Apple is “Brand of the Year” … Again!

Harris Interactive has conducted it’s annual poll for the EquiTrend Rankings. Harris polled over 38,000 American consumers on 155 categories with 1,500 brands. Harris studied the consumer connection with each brand, meaning the stronger the bond = the stronger the connection. To determine customer connection, the factors that were polled were: trust, fit, emotion, performance, and brand momentum.

Apple was ranked as “Brand of the Year” in a number of technology categories. They nabbed the top spot for computers, tablets and mobile devices. A majority of our office and myself included, own at least one of their products from these categories, and some of us own them all so there is no question we appreciate this brand.

If you’d like to check out the EquiTrend study, click here for a full list of categories and rankings of some of your favorite brands.

Do you agree with the Harris Poll EquiTrend Rankings? Let us know in the comments below!




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14358 N Frank Lloyd Wright Blvd. Suite 15
Scottsdale, Arizona 85260
Phone: 480.614.9000

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