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500,000 apps on Apple, so what?

The Apple app store is at 500,000 apps. Android will surpass 200,000 soon. Windows is at a scant 20,000, but is growing. As you can see from the graphic, if you are developing games, developing an app for it is definitely the way to go. It will give you richer interfaces, instant interactions and more control over graphics. Plus, if you have a killer gaming idea, people are surely willing to pay for it. However, if you are looking to impart information, publish a photo gallery, provide coupons, social media links, capture lead forms in a rich, branded mobile website, is there any reason the develop an app? The answer is a resounding “no.” Today, you have HTML5, CSS3 and the mobiFriendly platform.

If this is your first foray into the mobile ecosystem, before you even think of developing an app, you must first launch a mobile website. Apps are expensive to develop and you need a different implementation for Apple, Android and Windows. Instead, with one of mobiFriendly partners, you can launch your mobile website quickly, easily and inexpensively! Many of you ask us how your users will find out about your newly launched mobile website. We recommend the following “best practices”

  • Install the mobile device detection and redirection script on your www website; this will automatically redirect all mobile traffic from your desktop website to your mobile website.
  • Create an SMS campaign and offer specials, promos and coupons on your mobile website.
  • Publish QR codes on all your printed collateral (QR codes are available for free).
  • Create and submit mobile sitemap.xml files to SEO search engines. Also, one of the holy grails of increasing your SEO rankings is inbound links. Therefore, make sure that you are frequenting your business-related blogs and publishing links to your mobile website.
  • Make sure you are using your own subdomain name.

If you do all of the above, you should expect 10% to 15% of your total web traffic coming to your mobile website. This percentage should trend upwards until it reaches close to 50% in the next couple of years. Yes, mobile is here to stay!

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14358 N Frank Lloyd Wright Blvd. Suite 15
Scottsdale, Arizona 85260
Phone: 480.614.9000

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